Live mannequins modelling this season's bikinis in the windows of the Coin department store in Milan -- much to the disapproval of Italy's labour unions -- are a harmless business ploy, the shop said Monday.
"We have been accused of commercialising the human body," Stefano Beraldo, the head of Coin, told journalists.
"But we've not invented anything, it's done all over the world. It's just business," he added.
Italy's main trade union, the left-wing CGIL, had complained about the use of live models in shop windows, stepping in to "protect workers' decorum and customers' intelligence."
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