Blue Bell Ice Cream is looking for a woman seen in a viral video opening a container of the brand’s Tin Roof flavored ice cream, licking the top and putting it back in a store freezer. In the footage, the woman is seen quickly licking the top of a tub of open ice cream while, off-camera, someone encourages her before saying, “Put it back.” The woman laughs throughout the short video.
The owner of the Twitter account responsible for sharing the viral video, which goes by the name Optimus Primal, tells TIME he found the video through Instagram as part of a story shared by the actress Alexis Fields-Jackson and reposted it. He says did not know the identities of the people in the video.